LANDING PAGE COPY — working draft
Edit the wording freely. Leave anything marked [LOCKED] exactly as-is (it's legal / texting-compliance wording). When you're done, let Nik know and he'll put it live. The bracketed labels (Eyebrow, Headline, etc.) are just so we both know what each piece is — you can leave them.
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1) HERO
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Eyebrow: Since 2016 · Vancouver, BC · Boudoir Studio
Headline: See Yourself in a New Light
Subhead: Vancouver boudoir since 2016. Yes — this really can change your life. Start with a $200 credit toward your session, and a free 20-min chat with me.
Primary button: Claim your $200 credit →
Secondary link: or meet me first →
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2) ABOUT PAM
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Eyebrow: Meet Pamela
Heading: Hi, I'm Pam.
Paragraph 1: I'm an artist, a dreamer, a friend, a new mom, a baker of delectable goods, and above-all, a champion of women, men, trans and non-binary folks. I've been shooting boudoir exclusively for 9+ years in my studio in downtown Vancouver.
Paragraph 2: My hope is to create a life-changing experience that helps you see yourself in your most whole and expressive self. I see you. I see the best in you — and I want you to see that too.
Paragraph 3: If you work with me, I guarantee you're in good hands.
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3) "WORRIED? LET'S NAME IT." (objections)
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Heading: Worried? Let's name it.
Card 1 — quote: "I've never felt comfortable on camera."
Card 1 — answer: Most of the people I shoot haven't either. I'll guide your posing every step of the way. You won't be flailing on your own.
Card 2 — quote: "I don't have the right body for this."
Card 2 — answer: One of my clients said it best: "I never really felt like I was good-looking enough or had the perfect body to do a boudoir shoot." Then she saw the photos.
Card 3 — quote: "What happens to my photos?"
Card 3 — answer: They're yours. Nothing goes public without your explicit OK — and most of my favourite shoots stay between me and the client.
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4) WHY WORK WITH ME
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Heading: Why work with me
Card 1 — title: I see you.
Card 1 — body: I see you, I see the best in you — and I want you to see that too. I read every form personally. You're not lead #847 on my spreadsheet.
Card 2 — title: 9+ years of this.
Card 2 — body: I've been shooting boudoir exclusively for 9+ years in my studio in downtown Vancouver. If you work with me, I guarantee you're in good hands.
Card 3 — title: Don't — I got you.
Card 3 — body: Worried about how you'll look? Don't. I've done this hundreds of times, and I'll direct your posing the whole way through.
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5) WHAT CLIENTS SAY (testimonials)
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Heading: What clients say after.
Testimonial 1 (bold part): I CRIED ON MY WAY HOME JUST REALIZING HOW BEAUTIFUL AND SEXY I AM.
Testimonial 1 (rest): I'm always giving, helping, and doing things for others — it was so wonderful to do something for me.
Testimonial 2 (bold part): WOW. I FEEL LIKE I SEE MYSELF IN A DIFFERENT LIGHT AFTER THIS WHOLE EXPERIENCE.
Testimonial 2 (rest): I can't express how much your words meant to me at the final viewing, and how you saw a beauty in me that I didn't even know how to look for in myself.
Testimonial 3 (bold part): THIS WAS A BIG PUSH FOR ME. I'M SO GLAD I DID IT BECAUSE THOSE PHOTOS ARE BEAUTIFUL AND IT TURNS OUT THAT I CAN TAKE PHOTOS LIKE THAT.
Testimonial 3 (rest): I never really felt like I was 'good-looking' enough or had the perfect body to do a boudoir shoot.
Note under testimonials: Real client quotes — names withheld for privacy.
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6) WHAT'S INCLUDED
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Eyebrow: Every. Single. Shoot.
Heading: Here's what's included.
- Professional hair and makeup
- Use of the garment and shoe closet
- Posing guidance — I direct you the whole way
- A private viewing and ordering session
- Shot in my downtown Vancouver studio
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7) HOW IT WORKS
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Heading: How it works
Step 01 — title: You apply
Step 01 — tag: 60 seconds
Step 01 — body: Fill in the form below. Tell me your why.
Step 02 — title: I read every word
Step 02 — tag: within 24 hours
Step 02 — body: Personally. No bots, no auto-replies pretending to be me.
Step 03 — title: Boudoir discovery call
Step 03 — tag: 20 min, free
Step 03 — body: Book a slot in my calendar — link's in your email. We see if we're a fit.
Step 04 — title: Your $200 is yours
Step 04 — tag: good for 10 days
Step 04 — body: If we are, it applies to your session. If we're not, no hard feelings.
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8) MID-PAGE BUTTON
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Button: OK, I'm in — claim my $200 credit →
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9) FAQ
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Heading: Questions, answered.
Q1: How much does a session actually cost?
A1: The $299 booking fee holds your date and gets you into the studio. The total depends on the photos and products you pick at your viewing session afterward — I'll be honest with you about typical investment on our 20-min chat. No surprises, no pressure. The $200 credit applies to your final purchase.
Q2: How long is a session?
A2: About 5 hours, start to finish. We begin with professional hair and makeup, then move into styling with the client closet — picking your favourite 5 outfits — and we shoot for about 3 hours. Plan your day around it. It's the kind of day you'll want to be present for.
Q3: What do I wear?
A3: Whatever you love. The studio closet has a curated collection of lingerie, robes, bodysuits, sweaters, jackets — pretty much anything you might want for a shoot. We'll style together at the start of your session. If you have favourites from home, bring them too. I have a journal post on this at aiota.ca/boudoir-journal.
Q4: What does "private viewing" mean? Do my photos go anywhere?
A4: About 2 weeks after the shoot we meet again — just you and me, about 2 hours — and we look through your favourite photos together. You pick the ones you love. Nothing goes public without your explicit OK. Most of my favourite shoots stay between me and the client.
Q5: Do you shoot couples, postpartum, plus-size, non-binary?
A5: Yes — all of it. Boudoir, couples, intimate maternity, postpartum, non-binary, post-divorce, post-anything. I'm a champion of women, men, trans and non-binary folks. If you've been told you don't fit other studios' shoots, you fit mine.
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10) THE FORM
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Scarcity line: I take ~4 sessions a month, and I'm typically booked 2–3 weeks out. If you want a date soon, claim it now.
Heading: Tell me your why.
Sub: I read every form personally. Your story stays with me.
Field label — First name
Field label — Email
Field label — Phone (optional) / helper: Optional — but it helps me follow up faster.
Field label — Why is now the right time for you? / helper: A few sentences. I read every word.
[LOCKED — texting consent checkbox, do not edit]: Text me booking updates (optional). If you add your phone and check this box, you agree to receive text messages from Aiota Photography — booking confirmations, appointment reminders, and post-session follow-ups. Msg & data rates may apply. Message frequency varies. Reply HELP for help, STOP to opt out anytime. See my Privacy Policy.
[LOCKED — privacy line, do not edit]: By submitting, you agree to my privacy policy. I never share your info, and I don't add you to any list without your explicit OK.
Submit button: Send my story →
Thank-you message (after submit): Got it. I'll read your story today. Watch your inbox in the next 5 minutes — your $200 credit + a link to book our 20-min chat.
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11) STICKY MOBILE BUTTON
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Text: Claim your $200 credit →
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12) COOKIE BANNER (keep light)
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Text: Quick thing — I use a Meta Pixel so my ads find the right people. OK with you?
Buttons: Yes, cool / No thanks
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13) FOOTER
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[LOCKED — land acknowledgement, keep as-is unless you want it changed]: Aiota Photography acknowledges that we are on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.
Copyright line: © 2026 Aiota Photography · Vancouver, BC · 525 Seymour Street
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14) SEO / SEARCH PREVIEW (the title + blurb that show in Google / when shared)
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Page title: See Yourself in a New Light — Aiota Photography
Description: Vancouver boudoir since 2016. A $200 credit toward your session and a free 20-min chat. Yes — this really can change your life.